® ® Epotal and Ecovio paper coatings From a “Challenged” product to a business opportunity 1. Identification of the “Challenged” product: Polyfluorinated substances as coatings for paper packaging (environmental concern) 2. Development of action plan: Start of a research project 3. Launch of “Accelerator” product substitution: Recyclable Epotal® and biodegradable ecovio® paper coating 30