Farm to Fork: More than €100 billion market potential in future innovation markets Green Deal EU 2030 targets Strategic Innovation Market Global Market Potential 2030 (€ billion) Reduce chemical plant 1 Application technologies Farm to Fork: protection by 50% 2 Digital services Sustainable Agriculture 3 Precision farming 4 Sustainable crop protection Reduce nutrient losses 5 Seeds & traits and fertilizer use > 20% 6 Seed & post-harvest treatment 7 Innovative farming Reduce therapeutic anti- 8 Sustainable animal feed microbials by 50% 9 Greenhouse gas emission reduction (animal health) 10 Sustainable additives 11 Alternative proteins Transform 25% of farmland 12 Healthy nutrition into organic farming 13 Natural formulations 6 March 2, 2021 | Transformation towards a sustainable future 